Who this is for
Founders and product managers who get their best ideas in the shower, on a walk, or right after a customer call, never at their desk.
The moment this saves you
The idea lands fully formed on a walk and it’s gone in ninety seconds. By standup I remember “there was something about onboarding” but not the actual insight, or why it mattered.
See it work
Messy spoken thought in. A clean, structured artifact out.
I just got off a call with that customer, the agency one, and they said the thing they really wanted was to see which of their team actually used the contexts. Like usage per seat. And it made me think we should have a little admin dashboard, even just a basic one, showing who's active. The why is they're paying for ten seats and they have no idea if it's worth renewing. That's the renewal risk right there. Probably medium effort, it's just reading data we already have.
Idea: Per-seat usage dashboard for team admins
- Problem it solves: Team admins can't see who on their plan is actually active, so renewals feel like a gamble.
- Who asked: Agency customer (10-seat plan), on a call today.
- Proposed solution: A basic admin dashboard showing active users / usage per seat.
- Why it matters: Directly addresses renewal risk on multi-seat plans.
- Rough effort: Medium, surfaces data we already collect.
- Open question: What's the minimum view that makes a renewal decision obvious?
The workflow
Record a voice note
Hit the hotkey and talk, no formatting, no typing.
Tag it with this context
Contextli shapes your words into the structured output above.
Find it later
Everything's searchable and organised by context.
Pull it into Claude or ChatGPT
Bring your contexts straight into your AI tools with the Contextli MCP.
Your raw recording and transcription stay on your device, so you can always go back to the original.
The prompt behind this context
I'm going to ramble about a product idea I just had. Turn it into a single structured idea card with these labeled lines: Idea (a bold one-line title), Problem it solves, Who asked (only if I name a person, customer, or source), Proposed solution, Why it matters, Rough effort (only if I estimate one), and Open question (the most important thing still unresolved, infer one if I implied it, otherwise omit). Keep my reasoning and my framing of the problem; strip filler and thinking-out-loud. If I describe more than one distinct idea, output one card per idea. Do not invent customers, effort estimates, or metrics I didn't say. Output only the idea card(s), nothing else.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Use this context
One click copies it and shows you exactly how to drop it into Contextli.
Next, open Contextli, go to the Contexts page, click Import, choose From JSON, paste, then Import Context. It is ready to use.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Your raw recording and transcription stay on your device, so you can always go back to the original.
Related contexts
Product Bug Report
You just watched something break mid-demo. Don't lose the repro hunting for the tracker. Mutter what happened, what you clicked, what you expected, and walk away with a report engineering can actually act on.
Marketing Inspiration Log
An ad just stopped your thumb cold. A screenshot dies in your camera roll. Instead, say out loud what the hook was and why it landed, and keep a swipe file of the principle, not just the picture.
Positioning Note
You just nailed the pitch out loud on a call, the cleanest you've ever said it. Don't let it evaporate by next week. Say it again here and keep the one-liner, the wedge, and the answer to that objection you keep hearing.
Questions people ask
Questions founders ask about Feature Idea Capture
What is the fastest way for a founder to capture an idea before forgetting it?
Speak the idea immediately, before you do anything else. The Feature Idea Capture context accepts a rambling voice note and structures it into an idea brief with the key components preserved and organized. The whole process takes under 60 seconds, which means you can capture while the idea is still alive.
How do I turn a brain dump into something organized and actionable?
Speak everything you are thinking without filtering or organizing, then let the Feature Idea Capture context do the structuring. It groups related items, separates tasks from ideas, and produces an idea brief with categories and priorities. You contribute the raw material; Contextli contributes the organization.
What should I do with ideas I get during a commute or workout?
Speak them into Contextli immediately. Once the Feature Idea Capture context is in your app, you can capture hands-free while walking, driving by voice, or working out. The structured idea brief is waiting when you get back to your desk.
Can I dictate ideas instead of writing them down?
Yes. Contextli is built for this. Select the Feature Idea Capture context, speak your idea in plain language, and receive an idea brief. The output is plain text you can paste anywhere, and your recording stays on your device.
How do I add this context to Contextli?
Copy the context on this page, then open Contextli and go to the Contexts page. Click Import, choose From JSON, paste it into the Import from Clipboard window, and click Import Context. It is ready to use in under 30 seconds. If you do not have Contextli yet, you can download it for free first.
Is my voice recording private? Does Contextli send it anywhere?
Your voice recording and the transcription are stored on your device only. Contextli processes your audio locally and does not send your recordings or transcription text to any server. The structured output it produces is text you control, and you decide where it goes.
Can I change what the output looks like?
Yes. Every context in Contextli is a starting point you can edit. Open the context in the app, change the instructions to adjust the structure, tone, or fields, and save. The next time you use it, the output reflects your changes. You are not locked into the default format.
Do I need to install an app to use this context?
Yes. Contextli is a free app. Download it, then copy this context and paste it into the Import from Clipboard window on the Contexts page. The whole process takes about 30 seconds.