Who this is for
Founders refining how they explain the product, the one-liner, the "unlike X" wedge, the objection they keep hearing.
The moment this saves you
I finally nail the pitch out loud on a call, never write it down, and by next week I’m back to the clunky version. My best positioning only lives in conversations that evaporate.
See it work
Messy spoken thought in. A clean, structured artifact out.
I think I finally figured out how to say it. Everyone compares us to the other dictation apps but that's the wrong frame, those are just speech to text. The real difference is we're not trying to transcribe you, we're trying to turn talking into a finished thing, a bug report, a journal entry, whatever. So the line is something like 'it's not dictation, it's what you would have written if you'd sat down to do it.' And the objection I keep hearing is 'I already have Otter' and the answer is Otter gives you a transcript, we give you the output.
Positioning note, "Not dictation, the finished thing"
- The wedge: Competitors are framed as speech-to-text (transcription). We're framed as voice-to-finished-output (bug report, journal entry, etc.).
- Candidate one-liner: "It's not dictation, it's what you would have written if you'd sat down to do it."
- Common objection: "I already have Otter."
- Reframe / answer: Otter gives you a transcript; Contextli gives you the output.
- Next step: Test the one-liner on the homepage hero.
The workflow
Record a voice note
Hit the hotkey and talk, no formatting, no typing.
Tag it with this context
Contextli shapes your words into the structured output above.
Find it later
Everything's searchable and organised by context.
Pull it into Claude or ChatGPT
Bring your contexts straight into your AI tools with the Contextli MCP.
Your raw recording and transcription stay on your device, so you can always go back to the original.
The prompt behind this context
I'm going to think out loud about how to position or explain our product. Turn it into a positioning note with these labeled lines: a bold Title summarizing the angle, The wedge (the core difference vs the default alternative), Candidate one-liner (quote my exact phrasing if I said one; otherwise tighten my idea into one sentence), Common objection (only if I name one), Reframe / answer (how I'd respond to that objection), and Next step (the experiment or action implied, infer a sensible one if I didn't state it). Preserve my exact wording for any line I clearly committed to. Don't invent competitors or claims I didn't make. Output only the note.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Use this context
One tap adds it to your clipboard. Open Contextli and paste to add it.
Next, open Contextli, Contexts, Import, paste.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Your raw recording and transcription stay on your device, so you can always go back to the original.
Related contexts
Marketing Inspiration Log
An ad just stopped your thumb cold. A screenshot dies in your camera roll. Instead, say out loud what the hook was and why it landed, and keep a swipe file of the principle, not just the picture.
Feature Idea Capture
The idea lands halfway through your walk and it's gone in ninety seconds. Say 'Hey Siri, dictate with Contextli' and think out loud. By the time you're back at your desk, the insight AND the why are waiting for you.
Post-Call Debrief
You hang up and the next call's already ringing. Take twenty seconds to debrief out loud while it's fresh, the real objection, the budget hint, who actually decides, and it lands as a CRM note with next steps, not a vague one-liner.