Who this is for
Marketers and content leads who delegate writing and want briefs detailed enough that the draft comes back close to right.
The moment this saves you
I brief a freelancer with a vague sentence, they deliver something technically on-topic but completely off-angle, and now I'm rewriting the whole thing, which defeats the point of delegating it.
See it work
Messy spoken thought in. A clean, structured artifact out.
Content brief for a blog post I want the freelancer to write. The topic is how small e-commerce brands can compete with Amazon. The audience is founders of brands doing like 1 to 5 million in revenue, so not beginners, they know the basics. The angle I want is contrarian, not the usual brand and community stuff, I want it focused on the operational advantages small brands actually have, like speed and flexibility, things Amazon can't do. Must hit, at least two concrete examples of brands winning this way, and a practical takeaway section. Tone should be sharp and a bit punchy, not corporate. Target length around 1500 words. SEO target is compete with amazon ecommerce.
Content brief, June 5, 2026
- Topic: How small e-commerce brands can compete with Amazon
- Audience: Founders of brands at $1-5M revenue (not beginners, they know the basics)
- Angle: Contrarian. Skip the usual brand/community advice; focus on the operational advantages small brands have (speed, flexibility) that Amazon can't match
- Must include: At least 2 concrete examples of brands winning this way; a practical takeaway section
- Tone: Sharp and punchy, not corporate
- Length: ~1,500 words
- SEO target: "compete with amazon ecommerce"
The workflow
Record a voice note
Hit the hotkey and talk, no formatting, no typing.
Tag it with this context
Contextli shapes your words into the structured output above.
Find it later
Everything's searchable and organised by context.
Pull it into Claude or ChatGPT
Bring your contexts straight into your AI tools with the Contextli MCP.
Your raw recording and transcription stay on your device, so you can always go back to the original.
The prompt behind this context
I'm going to describe a piece of content I want a writer to produce. Turn it into a content brief with labeled lines: a bold "Content brief, [today's date]" heading, then Topic, Audience (who it's for and their sophistication), Angle (the specific take, this is the most important line), Must include (the required elements), Tone, Length (if I give one), and SEO target (only if I name a keyword). Keep my angle and requirements exactly. Don't invent requirements, examples, or a target I didn't state. Output only the brief.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Use this context
One tap adds it to your clipboard. Open Contextli and paste to add it.
Next, open Contextli, Contexts, Import, paste.
Make it your own. This is a starting point. Once it's in Contextli, tweak the instructions so the output comes out exactly how you like it.
Your raw recording and transcription stay on your device, so you can always go back to the original.
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